Newsletter



Publications



Blog Posts



Contact Us


Name *
Email *
Phone *
Subject
Your Message
Verification Code:
Reload image
Enter Verification Code :

* = Required Fields

Our pink marketing service is all about delivering a unique and authentic brand experience to women based on insights uncovered by our partner BDC Marketing Intelligence to ensure your commercial success.

We help you discover what women want through:

PINK INSIGHTS 

  • Connecting you to Australia’s largest network of women
  • Providing a new way to engage with your target.
  • Sharing our experience of talking with and understanding the pink market.
  • Creating new business models based on rigorous analysis of pink insights.

Marketing to women is about building long term relationships and is at the core of sustainable business/marketing practice.

We deliver strategic commercial solutions based on our pink insights by:

CREATING THE BRAND EXPERIENCE

  • Developing a Pink integrated customer experience including
    • Online & Media experience –the right information/positioning
    • Shopper experience – connecting and engaging
    • Product/Service experience – delivering to the talk

BUILDING THE TEAM

  • We help you capitalise on the diversity dividend including
    • Ensuring your staff are representative of your market
    • Implementing sustainable business practice to retain women
  • Defining the brand purpose, creating authentic brand advocates.

ENGAGING THE STAFF & CUSTOMERS 

  • We engage with you staff to ensure the brand is aligned internally
    • Creating a culture that is the reflective of the brand.
    • Ensuring the brand purpose resonates.
    • Providing the staff with the right dialogue to engage with female customers.